Wix and Squarespace are excellent general-purpose website builders. But building a therapist website is not a general-purpose task. Here is how the three options compare.
Wix offers enormous flexibility with hundreds of templates and a drag-and-drop editor. But that flexibility comes at a cost -- you need to make every design decision, write every word of copy, and configure SEO settings yourself. For therapists, this often means 30+ hours of work.
Squarespace produces undeniably elegant websites. But their templates are designed for restaurants, photographers, and e-commerce -- not therapists. You will spend significant time adapting a generic template to feel appropriate for a clinical practice.
We start with what works for therapy websites. The design, content, and SEO are all optimised specifically for therapists. You do not need to make design decisions, write copy, or learn about SEO. We do it all.
| Wix | Squarespace | Therapist Ready | |
|---|---|---|---|
| Monthly cost | From £13/mo | From £15/mo | No monthly cost |
| Annual cost | £156-£300/yr | £180-£360/yr | From £132/yr hosting |
| Setup cost | £0 (your time) | £0 (your time) | From £195 one-time |
| Time to build | 20-40 hours | 15-30 hours | 48 hours (we build it) |
| You write the content | Yes | Yes | No -- we write it |
| Therapy-specific design | No | No | Yes |
| SEO for therapy terms | Manual | Manual | Built in |
| Professional badges | No | No | BACP, UKCP, HCPC |
| Custom domain | Extra £12-20/yr | Included (annual plans) | Included |
| Ongoing maintenance | You | You | We handle it |
| Support | Generic | Generic | Therapy-focused |
Both Wix and Squarespace are legitimate, well-built platforms that have helped millions of people create websites. They are excellent choices for many types of business. But therapy practices have specific requirements that these platforms were not designed to address -- credential display, empathetic copy, clinical-yet-warm design, and SEO targeting therapy-specific search terms.
The real comparison is not about platform features -- it is about the result. A Wix or Squarespace site built by a therapist over several weekends will look and perform very differently from a specialist-built site optimised for the therapy market. The question is whether you want to invest your time learning web design, or invest a modest fee and let someone who builds therapist websites every day do it for you.
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Request changes to text, images, or structure until everything feels right for your practice.
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